The merchant’s guide to search that sells
Practical articles on ecommerce search, Arabic, and better shopping experiences on Zid and Salla.
Why Site Search Decides Your Ecommerce Sales
Site search is the shortest path from visitor to buyer. Learn what weak ecommerce search costs you and how to audit your store's search in 15 minutes.
Arabic Ecommerce Search: The Challenges and How to Fix Them
Why does Arabic ecommerce search fail? Hamza variants, brand names in Arabic letters, dialects and mixed queries, and how a good engine handles each.
Typo Tolerance in Site Search: How It Works for Your Store
How does typo tolerance in site search actually work? Learn edit distance, why naive fuzzy search misfires, and why corrections must follow your catalog.
Zero-Results Searches: How to Win Back Lost Sales
Every zero-results search is a ready-to-buy shopper who found nothing. Learn the causes, how to spot them in your data, and a weekly routine to fix them.
How to Improve Zid Store Search: A Practical Guide
A practical guide to improve Zid store search: name products the way shoppers type, organise categories, test real queries and turn searches into sales.
Improve Salla Store Search: Common Mistakes and Fixes
Improve Salla store search by fixing the mistakes merchants make most often, plus a pre-season checklist for Ramadan, White Friday and back-to-school.
Search Synonyms: A Practical Guide for Online Stores
Learn how search synonyms work in ecommerce search: one-way vs two-way, building a list from real search data, and mistakes that pollute results.
An Algolia Alternative for Arabic Stores: How to Choose
Looking for an Algolia alternative for Arabic stores? A fair guide to choosing ecommerce search for Zid and Salla, with a hands-on Arabic test checklist.